The new CFO for the Madden and Need For Speed publisher particularly noted: "So I think there's a lot to happen in the future in Android, and we’re trying to position our mobile business to take advantage of that trend."
"I think the next big positive wave to push better growth in mobile will be the deployment of an App Store equivalent for the Android operating system," Brown said at a Q&A as part of the Deutsche Bank 2010 Technology Conference. "We think long term ... the Android market is going to take its share."Brown pointed to smartphone hardware sales from the last quarter, which saw sales of Android OS devices outpacing iPhones for the first time, as evidence of this coming change -- although EA's game sales do not yet reflect this.
EA titles frequently appear in the list of top-grossing Apps for the iPhone and iPad, with titles from the Tiger Woods, Need for Speed, FIFA, Madden, Tetris and Monopoly franchises, among others, showing strong results.